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Manchester City Football Club have announced a multi-year marketing partnership with leading Australian wine brand, Wolf Blass.

The multi-platform agreement will see Wolf Blass become the Club’s Official Wine Partner in Asia, Middle East, Africa (MEA) and Mexico.

One of the world’s most successful wine brands, Wolf Blass will have the opportunity to engage with City fans via an exciting consumer campaign that will include in-store promotions, co-branded merchandising, giveaways, digital and social media activations, as well as consumer events.

As the Official Wine Partner of Manchester City, Wolf Blass will have access to one of the most passionate and highly engaged base of football fans in the world.

With more than 240 million fans in Asia, Middle East and Africa, along with millions of followers across the Club’s growing social media presence, Manchester City provides an unprecedented platform for new and existing consumers to engage with Wolf Blass wines.